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BMGMT 180 - Bright or Pavlik - Market Research: #7 Citations

Research a service or product, define the target market, then determine the potential size of that market - using specialized data bases, government web sites, and actual reference books.

Cite Your Articles

CITE YOUR SOURCES! For every website, book and article used for Steps 1-6 above, cite your source in MLA format.  This bibliography can be added to your final marketing plan as an Appendix. (4 points)

Help with citations

Parsing a Citation

The information in the sources you use contains a number of recognizable parts such as title, author or creator, journal or website name, date, etc. When you want someone else to understand the information source you used, how will you tell them?  What information will you include and in what order? This is what a "citation style" is. Each style directs you as to which pieces of information about your source to include, in what order, and with what punctuation.


What are the pieces of a citation?

Diagram of the elements of an APA or MLA citation

This diagram was borrowed from Leslie Hassett's LibGuide for Business 101

More Citation Help

The basic components of an MLA citation are: 

Book

Author’s Last name, First name. “Title of Chapter or Essay if Applicable.” Title of Book. Publication Location:

            Publisher, Year. Print.

 

Article, print version

Author’s Last name, First name. “Title of Article.” Title of Periodical Vol#.Iss# (Year or date of publication): page

number(s). Print.

 

Article, electronic version

Author’s Last name, First name. “Title of Article.” Title of Periodical Vol#.Iss# (Year or date of publication): page

number(s).  Database Name. Web. Date of access.

 

Internet citation

Author’s Last name, First name. “Title of Web Page.” Web Site Title . Date of posting. Web. Date of access.