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BMGMT 180 - Bright or Pavlik - Market Research: NAICS

Research a service or product, define the target market, then determine the potential size of that market - using specialized data bases, government web sites, and actual reference books.

What is NAICS?

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies to classify business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.  Knowing the code for your business can help you find better information.

What NAICS is and how it used is described on the website of the US Census Bureau.

Find the Code for Your Business