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BMGMT 180 - Bright or Pavlik - Market Research: Industries

Research a service or product, define the target market, then determine the potential size of that market - using specialized data bases, government web sites, and actual reference books.

Step #2

Find and visit a legitimate industry website for your selected service or product.  Summarize (1-2 paragraphs) the information available at the website; including any trends or projections for your product or service.  Explain your level of confidence in the information provided. (3 points)