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BMGMT 180 - Bright or Pavlik - Market Research: Types of Periodicals

Research a service or product, define the target market, then determine the potential size of that market - using specialized data bases, government web sites, and actual reference books.

What are periodicals?

Click here for OC Library's "Types of Periodicals" handout, which contains a more complete description.

 

Periodicals are publications that come out on a regular schedule. They include different types of magazines, journals, trade publications and newspapers. Periodical articles are often the best sources for research, especially if your topic requires primary sources, recent information, or detailed information.  Information appearing in periodicals constitutes the bulk of published information and unlike a majority of the information on free websites, the information in periodicals has been reviewed by peers or by another evaluation process. 

 

There are five main categories of periodicals: 1) scholarly journals, 2) trade/professional journals, 3) general interest/news publications, 4) popular magazines, and 5) sensational magazines.

 

The format of periodicals can be hardcopy or electronic.  Electronic periodicals can be ones that are only published electronically and ones in proprietary databases that appeared originally in hardcopy format. 

Types of Periodicals

 

Source: Research Minutes: How to Identify Scholarly Journal Articles. Olin Library. Cornell University. 28 Feb. 2008 http://www.youtube.com/watch?v=uDGJ2CYfY9A