Market research helps you determine if there is a market for your product. A thorough analysis ensures the solution you are providing actually meets the needs or solves the problem of your potential customers (this is your target market).
Consider consulting the following sources:
Demographic data such as age, income, employment, and location
Consumer and psychographic information
Industry profiles and market research reports
Articles from trade publications, newspapers, and business magazines
Industry or trade associations
Government agencies (e.g., Census, state development agency)
Press releases from main players and 10-K/Annual Report (if the company is public)
Covers all aspects of starting and operating a business, including accounting, finance, human resources, management, marketing, tax, and more. It combines authoritative periodical and reference content to support prospective and current entrepreneurs as well as business students. Experience an easy-to-browse interface mapped to four key stages—plan, fund, start, and manage.
Delivers comprehensive international business intelligence, compiled into a logical, useable context. This unique resource empowers users to not only research topics but also to interpret their research.
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