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Market Research

Research a service or product, define the target market, then determine the potential size of that market - using specialized data bases, government web sites, and actual reference books.

Additional Resources

The Small Business Association offers free online training "a virtual campus offering online courses, publications and other forms of technical assistance."

Some examples:

Check List for Starting a Business - Listen to the podcast - Here are 10 Steps to Consider When Starting a Business

Is Entrepreneurship for You?Listen to the podcast - read the article

In the OC collection

In the OC Library:

658.8 Th413d   301 do-it-yourself marketing ideas from America's most innovative small companies