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Market Research

Research a service or product, define the target market, then determine the potential size of that market - using specialized data bases, government web sites, and actual reference books.

Step #6

Determine if your target market is local (e.g., Kitsap County) regional (e.g., Puget Sound), national or international.  Identify and visit at least one other source of marketing information that specifically addresses this market area. (2 points)

Targeting your market

Searching the OC catalog using "target market":

658.8 Pi657t   Target marketing for the small business : researching, reaching, and retaining your target market

658.8 Ko848s   Social marketing : influencing behaviors for good  

The same search at Kitsap Regional Library:

·     The successful business plan: secrets & strategies   -  Abrams, Rhonda M.

·     How to really create a successful business plan : featuring the business plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's  - by Gumpert, David E.

·     The perfect business plan made simple - by Lasher, William.

 And many more...