The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.

Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide:

The latest key developments in web, multimedia, and interactive design
Expanded coverage of design in Asia and the Middle East
Emerging design trends and technologies
Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design
Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes
You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any school course on type theory and practice, the book contains heretofore unprinted essays by major type masters, including W.A. Dwiggins, Hermann Zapf, and Paul Rand, as well as critical analyses of vintage and contemporary type and type design. A supplement to the successful Looking Closer series, the book specifically pinpoints those texts that will increase the common knowledge of typographic history and criticism. 25 B&W Illustrations