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Industry Resources

Industry Research Tips

Industry research tips:

  • Identify your industry. In order to perform more efficient research, you'll want a clearly defined industry to start with.
  • Try related terms for keyword searches, like "apparel" vs. "clothing." Databases may have different terms for the same or similar industry.
  • Try different databases included in the Reports and News sections of this guide. Each covers different industries, with some overlap.
  • Industry code designations, like NAICS or SIC codes, are NOT uniform across databases. You may have to adjust your search as you use different databases.
  • Use trade or professional associations as they often produce and publish helpful reports and data.

NAICS

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies to classify businesses for the purpose of collecting, analyzing, and publishing statistical data related to the  economy. Knowing the code for your industry will help you find reports, articles, and other information on that industry. Even though the codes are standardized, different resources will assign codes differently. Additionally, many companies can have multiple codes because of their various business segments. Be flexible and cautious when using codes to search, and always check multiple sources. Sometimes there isn't a perfect or obvious code.