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Marketing & Small Business

Marketing Research Tips

Market research helps you determine if there is a market for your product. A thorough analysis ensures the solution you are providing actually meets the needs or solves the problem of your potential customers (this is your target market). 
Consider consulting the following sources:
  • Demographic data such as age, income, employment, and location
  • Consumer and psychographic information 
  • Industry profiles and market research reports
  • Articles from trade publications, newspapers, and business magazines
  • Industry or trade associations
  • Government agencies (e.g., Census, state development agency)
  • Press releases from main players and 10-K/Annual Report (if the company is public)
Explore this guide to find quality sources!

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