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Marketing Research Tips
Market research helps you determine if there is a market for your product. A thorough analysis ensures the solution you are providing actually meets the needs or solves the problem of your potential customers (this is your target market).
Consider consulting the following sources:
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Demographic data such as age, income, employment, and location
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Articles from trade publications, newspapers, and business magazines
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Government agencies (e.g., Census, state development agency)
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Press releases from main players and 10-K/Annual Report (if the company is public)
Explore this guide to find quality sources!