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Olympic College
Research Guides
Market Research
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Market Research
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Demographic, Psychographic & Social Media Data
Business and News Databases
Suppliers
Industry Information Guide
Generally, when doing
market research,
consider consulting the following sources:
Demographic data
such as age, income, employment and location
Consumer and psyhographic
information
Industry profiles
and market research reports
Articles
from trade publications, newspapers, and business magazines
Industry or trade associations
Government agencies (e.g., Census, state development agency)
Press releases from main players and 10-K/Annual Report (if the company is public)
Explore this guide to find quality sources!
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Demographic, Psychographic & Social Media Data >>