Marketing & Small Business

Marketing Research Tips

Market research helps you determine if there is a market for your product. A thorough analysis ensures the solution you are providing actually meets the needs or solves the problem of your potential customers (this is your target market). 

Consider consulting the following sources:

• Demographic data such as age, income, employment, and location

• Consumer and psychographic information 

• Industry profiles and market research reports

• Articles from trade publications, newspapers, and business magazines

• Industry or trade associations

• Government agencies (e.g., Census, state development agency)

• Press releases from main players and 10-K/Annual Report (if the company is public)

Explore this guide to find quality sources!