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Demographics and Psychographics for Market Research

You can think of demographics as providing information about who your consumers are, and psychographics providing information on why they purchase things.

Consumers & Psychographics

  • American Customer Satisfaction Index
    The ACSI measures consumer satisfaction with more than 200 companies in 43 industries plus the federal government. Find specifics under Industries for more information.

  • American Time Use Survey
    This survey measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing. From the Bureau of Labor Statistics.

  • Consumer Confidence Survey
    From the University of Michigan, this survey provides basic information about consumer confidence, one indicator of consumer spending.

  • Consumer Expenditure Survey
    Survey data collected for the Bureau of Labor Statistics that provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer characteristics.

  • Economy at a Glance
    Unemployment, Consumer Price Index, both national and state-level data from the Bureau of Labor Statistics

  • ESRI Tapestry Segmentation
    This freely available interactive website allows you to search for brief synopses of the lifestyle choices of those who make up specific zip codes or neighborhoods.

  • NielsenWire Demographics
    Demographic reports and data related to consumer lifestyles and media trends.

  • Overview of US Economy
    GDP by industry, GDP by State, Personal Income, International Investment and Trade, from the Bureau of Economic Analysis

  • Pew Research Center Social & Demographic Trends
    This project studies behaviors and attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure. The project explores these topics by combining original public opinion survey research with social, economic and demographic data analysis.

  • Roper Center for Public Opinion Research

    The Roper center provides polling data on all sorts of public opinion topics.



Local & Regional

  • Access WA Open Data

    Access to links on non-confidential data from Washington State agencies

  • Census Reporter -- Seattle-Tacoma-Bellevue, WA Metro Area

    The Greater Seattle Datasheet provides demographic information about the City of Seattle and its surrounding region.

  • Data.Washington

    Search and browse WA state datasets for agriculture, demographics, economics, education and health.

  • King County Data

    Here you will find a collection of links to information about King County in the areas of criminal justice, demographics, the economy, local government finance, and human services.

  • Kitsap Chambers of Commerce
    Find local business directories for cities in Kitsap County.

  • MRSC
    The Municipal Research and Services Center (MRSC) is a nonprofit organization that helps local governments across Washington State better serve their citizens by providing legal and policy guidance on any topic. 

  • Seattle Office of Planning & Community Development

    Data tracking housing growth, employment growth, and residential permit activity

  • Seattle Open Data

    Access to data on education, finance, public safety, transportation, permitting, business and communities collected by the City of Seattle.

  • Washington State Data Book

    Washington State Data Book is good for finding information on Washington, its people, economy, and government. The Data Book contains eleven major sections: Population, Economy, State Government Finance, Human Services, Criminal Justice, Education, Natural Resources, Environment, Energy, Transportation, and Local Government.

  • Washington State Economic and Revenue Forecast Council
    Official website of Washington state government economics office.

  • Washington State Office of Financial Management, Kitsap County Data
    A collection of links to information about Kitsap County in the areas of criminal justice, demographics, the economy, local government finance, and human services.