Do a quick analysis of the material by looking for the author, publisher, and date of publication. You may need to do a couple of searches on the author and/or publisher to make sure that you uncover any possible issues that aren't immediately apparent just from looking at the material. For example, if a book is self-published by the author, it may be missing the high level of editing that is inherent in the corporate or academic publishing process.
Author analysis
·         Who is the author or authors?
·         If no author is listed, who is responsible for the material?
·         What are the author’s qualifications?
o   Does the author have an advanced degree in this subject/field?
o   What organizations does the author affiliate with?
o   What else has the author written?
o   What is the author’s reputation?
Publisher analysis
·         Who is the publisher?
·         What type of publisher is it?
o   Academic/University press
o   Popular press
o   Vanity press / self-published
·         Does the publisher have a reputation for publishing materials with a certain viewpoint?
Currency
·         When was the material published?
·         Is the information current or outdated? 
o   Do you need current or historical information for your paper?
o   Is it a seminal/important works in your field that you should know about, regardless of date? 
·         If there are multiple editions of the material, do you have the current edition?