Establish your ethics 

• If AI tools will be included in your workflow, ensure clients know that and agree to it, especially when sensitive data, proprietary information, or Intellectual Property Rights/copyrights are involved
• Determine and document how your business will ensure AI output is screened for misinformation and bias
• Consider the environmental impacts of AI; how that is borne and by whom?

Determine your AI strategy

• AI has strengths and weaknesses. Determine how your needs and objectives align with AI strengths. Avoid creating threats to your business by understanding the limits of AI
  • For example, AI can save time creating social media post but over-reliance on AI for content creation is likely to result in lower engagement.

Respect the limitations of the tool

• Output depends heavily on proper training
• Output quality depends heavily on prompt quality 
• AI can save time but requires specific direction, correction/humanization, and review with oversight

Stay Informed

• New developments are happening all the time! Find a reputable source of information and keep learning about new ways to use AI and avoid pitfalls. Keeping informed about advancements will track the ever-changing abilities and limitations of tools you use.